STO/ICO/IEO PR & Marketing

Intelligent PR & Marketing For Your ICO/STO/IEO

We are experts in launching ICO/STO/IEOs from end-to-end, across 'earned', 'bought' and 'owned' media channels.  We are extremely well-connected and respected internationally among key influencers & investors within the ICO/STO/IEO, Blockchain and cryptocurrency worlds. 

DisPRuptive is unique, in that it dovetails highly targeted public relations with investor relations activity.

The importance of building reputation and awareness for an ICO/STO/IEO among respected and key influencers cannot be underestimated. As Robert Hackett explains in Fortune:

“Regardless of your opinion on the ICO/STO/IEO market — there is some significant innovation at the core of this process. However, due to the current lack of regulation in the space there remains a lot of concern on companies with poor intentions and flat out scams.”

Indeed, the internet and media are full of stories relating to ICO/STO/IEO scams. In fact, a recent article in Forbes stated that “90% of ICO/STO/IEOs are nothing buy Hype.”

And it’s already becoming a cluttered market, growing at an incredible rate. There are approximately 50 new ICO/STO/IEOs launching each day - and this number is expected to rise significantly over the following months & years.

We will help you stand out from other ICO/STO/IEOs.

Our knowledge of the key influencers who ‘seasoned’ ICO-investors turn to for guidance will be extremely powerful in getting your ICO/STO covered and spoken about. They will include Cointelegraph, Coinschedule, relevant groups on Telegram, Reddit (and sub-Reddits), LinkedIn and Face- book groups, ICO Timeline, ICO List, ICO Bench, ICO Rating, ICO Alert, Cryptorated,, Crypto Currency Talk, Bitcoin Talk, Invest Feed and Bitcoin Masons.

Each platform, channel, group or chat is inundated with ICO opportunities to invest in.

It is, therefore, imperative that the content drafted and submitted through these platforms is highly engaging and relevant. Creatively written content, that is perfect in form and in meaning, will get far more attraction, as will responses to queries that are prompt, helpful and friendly.

Integrated Approach...

ICO/STO/Blockchain Marketing & PR: Strategy and Planning

Stage One - Strategy & Planning Phase

ICO/STO/Blockchain Marketing & PR: Stage One

Stage Two - Private Sale & Whitelist Phases

ICO/STO/Blockchain Marketing & PR: Stage Two

Stage Three: Warm-to to Pre-ICO/STO/IEO

Marketing & PR: Warm-to to Pre-ICO/STO

Stage Four - Six: : Pre ICO/STO, Warm-Up To Main ICO/STO & Main ICO/STO

ICO/STO/Blockchain Marketing & PR: Stage Four-Six

The DisIRuptive Investor Relations Blueprint for Token Sales

During the fundraising campaign period, DisIRuptive will set in motion its proprietary investor engagement methodology, centred around mining investor attention in the information economy.
We refer to this as ‘attention economics’. The three-pronged process involves specific and bespoke activities that flow through:
1. Attention acquisition 2. Attention growth
3. Attention spending
Alongside this attention mining process, we utilise our ‘banked attention’, which incorporates strategic distribution partners and close-to- home investors.
Earned, bought and owned media will be tailored to support the investor relations programme, and within the geographies of focus.

The diagram below illustrates our process:


…at every stage of your user’s journey

ICO/STO/Blockchain Marketing & PR: Activities

Next Steps...

If you are planning an ICO/STO/IEO and need an exceptional and intelligent communications strategy, then please contact us.